Catania Oils Launches Innovative Fresh Harvest Olive Oil for Retail

AYER, Massachusetts… Catania Oils, leading processors and packers of edible oils including olive, vegetable, blended and specialty oils, today announced the launch of its newest product, Marconi Fresh Harvest Bag-In-Box Extra Virgin Olive Oil. Today’s announcement highlights Catania’s pledge to bring innovation and quality products to its customers.

Earlier this year, Catania Oils launched its Bag-in-Box concept. Widely used in the alcohol and spirits industry particularly among wines, Bag-in-Box is beginning to make traction in the food industry and Catania is leading the way with its newest product.

One of the most important qualities of olive oil is its freshness. The longer olives are left on the tree, the weaker the flavor profile becomes. Once harvested, pressed and bottled, olive oil flavor flattens out within six months. That means the oil may have been already losing its flavor long before it’s picked up off a shelf.

The team behind Marconi’s Fresh Harvest sources its olives six months of the year from the northern hemisphere and six months from the southern hemisphere. This ensures the truest flavor profile. When combined with Catania’s new bag-in-box packaging, the olive oil retains that pressed in freshness even longer.

The box blocks harmful light from hitting the product directly, preserving the flavor and integrity of the oil; and the sealed bag helps retain the oil’s freshness by keeping air away from the product. Both the bag and box are recyclable and easily disposed of for less environmental waste.

Catania Oils’ Senior Vice President of Retail Mark Coleman notes, “When we travel the world to source our olive oil, we’re actually setting foot in the olive grove. We’re touching the olive, looking at its color, looking for ripeness, and Fresh Harvest is harvested at the very beginning stages. We’re proud to introduce such quality olive oil to the retail market and into our customers’ everyday cooking.”

Marconi Fresh Harvest and its packaging will continue to deliver on the company’s brand promise, “Authenticity in Every Drop”.

The Marconi Extra Virgin Olive Oil Bag-In-Box is currently offered in a 1.5-liter retail size in Market Basket. In addition to the olive oil, Catania is offering two other varieties, Avocado Oil, and a Mediterranean Blend.

ABOUT CATANIA OILS

Catania Oils is a privately-held fourth generation family business that expanded from its modest roots in the early 1900’s to a multi-million-dollar supplier of quality oils for retail, food service, and bulk customers. The company provides both branded and private label oils. The 250,000 square-foot operation located in Ayer, Massachusetts is one of the largest indoor bulk oil processing facilities in the country and combines the latest automation technology with efficient processes and warehouse space to ensure a good price for the high-quality oils it produces. The company’s tagline, Authenticity in Every Drop, is supported by an in-house laboratory that tests the purity of each shipment. For more information visit www.cataniaoils.com